With 40m km of roads around the world made up of asphalt (aggregate and hydrocarbon-based bitumen), MacRebur is one company looking to instead use non-recyclable plastic waste instead.
The founder of MacRebur was inspired seeing locals in India pouring waste plastic into potholes, burning them to fix the hole. Australia’s Close the Loop has similarly developed an asphalt additive from soft plastic and toner waste.
What’s next? Look out for other opportunities where companies are swapping out other materials for low-cost plastic.
With the availability of non-recyclable plastics still being so high and the alternatives being incineration or the dump, innovators who can find ways to repurpose it effectively can find themselves on the favorable side of the supply/demand curve.