Putting a Price on Digital Privacy
As consumers have become more concerned with preserving their privacy, there is an opportunity for business owners and entrepreneurs to capitalize on providing exactly that: giving people the tools to control their information. In this article, we’ll discuss why privacy matters and then feature several businesses that are disrupting some of the world’s largest products by giving people back their privacy.
Why Privacy Matters
In 2020, people trade their data for free products and services every day. Each Google search. Each app download. Each connection to public WiFi. In prior decades, this information transaction may have been comparatively harmless, but widespread data breaches pose a substantial threat to the everyday internet citizen.
Patrick Ambron, CEO of Brand Yourself, warns that hackers can easily access information like your email or phone number, and with just “a few minutes and a couple bucks” they can access security question answers or private banking accounts.
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The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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