Can Money Buy Me Love? Deconstructing the $3B Dating App Industry

For the full analysis of dating apps, please refer to this spreadsheet

It’s no secret: not all single people want to be single. And we live in an era where there are more singletons than ever

However, since Match.com (the OG of dating apps) launched in 1995, a flurry of new options have become available pairing courtship with technology. No longer does your relationship status rely only on your in-person network or pure luck, but instead your ability to build a profile, swipe tactfully, and even pay for a better shot at finding “the one.”