Futurist Q&A: Amy Webb on Reducing Deep Uncertainty

What is your job as a futurist?

A futurist is somebody who confronts and reduces deep uncertainty using (in my case) data and modeling.

Most organizations we work with are seeking advice on something particular, like “Where will there be disruption in the global supply of food, and what do we do about it?” Or, “What does the future of broadcast entertainment look like?” Or, “What are the possible futures of transportation?” Things like that.