Brand Yourself: Reputation Management for the Masses

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Ten years ago, Pete Kistler faced a dreaded reality: A criminal with the same name was outranking him in Google search results. To remedy the situation, he’d have to pay a reputation-management company. That meant a $25k bill — at least. 

Kistler, Patrick Ambron, and Evan Watson wanted to make those services more accessible — because a negative search result can affect anyone. So they created Brand Yourself, the “TurboTax for reputation management.”