Reverse-Engineering for Growth, With Julian Shapiro and Aadil Razvi
Julian Shapiro is the founder of Demand Curve, a Y Combinator-funded training program that teaches companies and individuals to become expert marketers. Earlier this year, he joined us for one of our first Trends lectures, in which he dropped 15 growth marketing tactics to supercharge your startup.
In September he was back for round 2, and this time he was joined by Aadil Razvi, the head of sales at Demand Curve. They’re divulging all the growth insights they have gathered from reverse-engineering the strategies of successful Twitter accounts and competitors, and providing actionable tips on how to apply them to drive growth in your business, including:
- Reverse-Engineering Twitter
- Why you should care about Twitter
- Which types of content get the most engagement
- How to attract followers (not just likes)
- How to use topics to expand your reach
- Why to treat Twitter as a blog, not a fire hose
- Where to find inspiration for quality content (so that you don’t have to rely on shower thoughts)
- How to use your profile to convert visits to followers
- Reverse-Engineering Competitors
- How to see a company’s current A/B tests
- How to find a company’s hidden ad landing pages
- How to find a company’s Facebook ads and purposefully get retargeted
- How to audit a company’s content marketing
- How to audit a company’s onboarding funnel
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The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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