This Dutch bicycle company has a long-term bikeshare product, charging a fee to let customers rent a bike for a month at a time. Swapfiets’ organic search traffic has gone from almost nothing in summer 2017 to 21k searches/month. Referring domains have increased similarly. It has big expansion plans in Europe.
What’s next: Swapfiets, which has ~130k subscribers, is plotting moves to more European countries, Japan, and possibly the US.