The $33B market staring you in the face

A decade ago, billboards were relics of the past, reserved for Cracker Barrels and gas station exits. Today, they’re one of the fastest-growing ad commodities on the market.

As other traditional media (broadcast television, radio, magazines, newspapers) flounder, billboards have adapted to the times by embracing, and integrating, the very technologies that threatened to make them irrelevant.