The $33B market staring you in the face

A decade ago, billboards were relics of the past, reserved for Cracker Barrels and gas station exits. Today, they’re one of the fastest-growing ad commodities on the market.

As other traditional media (broadcast television, radio, magazines, newspapers) flounder, billboards have adapted to the times by embracing, and integrating, the very technologies that threatened to make them irrelevant.

How has one of the world’s oldest advertising mediums survived the onslaught of a digital revolution? And how can entrepreneurs take advantage of the growth?QUICK FACTS

  • Billboards are a $29B market, and are expected to grow to a $33B market (a 12% increase) by 2021.
  • Billboards are cheaper (on a CPM level) than online alternatives.
  • Entrepreneurs see opportunities to create new forms of digital outdoor ads and streamline the process of buying billboard space.

A snapshot of the market

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