The Hierarchy of Conversion Optimization: How to Eke Out All the Juice From the Optimization Lemon

We spoke to the queen of conversion, Natalie Thomas (again), about The Hierarchy of Conversion Optimization. It’s a framework that she uses when building a website’s optimization road map. 

Basic optimization opportunities at the base of the pyramid are common mistakes that most sites can improve to see immediate results. 

As you work your way up, there are slightly more sophisticated changes that require research and testing. Toward the top of the pyramid, you’re looking at making micro-improvements to eke out every bit of juice from the optimization lemon.