The Smartest Acquisition Strategies of All Time

“What is the most clever customer acquisition strategy you’ve ever seen?,” investor Patrick OShaughnessy asked the Twitter-verse recently. 

The tweet racked up hundreds of responses, and was featured in last week’s Tips and Tools. In this week’s Strategy Corner, we dive into lessons learned from 3 of our favorites.

1) Tinder: Go after the toughest users first

In an interview with TechCrunch, Justin Mateen, founder and former CMO of Tinder, said, “Go after the hardest users to get first… These can either be your worst critics or your greatest evangelists.”