Three Data-Backed Insights To Kick-Start Your Instagram Marketing

A lot of people talk about Instagram best practices (focus on xyz content or post at such-and-such time) — but what does the data say?

Well, it might surprise you.

Earlier this year, a few of our teammates scraped and analyzed 110m Instagram posts, spying on 1m+ accounts around the world. Their full report offers a fascinating breakdown on what’s actually goin’ on on the ’gram. Today, we’re gonna look at:

  • Carousels: A Surprising Contender
  • The Key to Captions
  • Post Timing: Does It Make a Difference? (Hint… yes.)