Tim Westergren Riffs on Pandora’s Success, Hints at Next Act
I was in a band until my early 30s. But my real passion in music was composing, and so I started writing film scores. And writing film scores, it’s a very particular kind of discipline where you sort of deconstruct music and you first try to figure out what a film director wants for a movie, which is part of the art of being a film composer.
So I just started thinking about music in its component parts. It’s a very deliberate form of composition, and you’re also trying to profile the taste of the director, so I just started thinking about the genome of music and the genome of taste. And I actually developed a methodology for profiling someone, where I would bring a stack of CDs and sit with a director and just play stuff for them and get their feedback, and translate that into an understanding of musicological understanding of what they were looking for so I could go back and compose something I knew they would like.
So I was doing this, I was living in the Bay Area, I was spending a fair bit of time in L.A. too, but I was based in San Francisco and this is right in the middle of the whole big first consumer dotcom craze, when the consumer web was just hitting.
Available exclusively to Trends subscribers
Understand upcoming market trends, receive our premium weekly report, access our database of research, and network with the smartest people we know
7 Day Trial
Join Trends now for $1!
Already a member? Log In.
Hear from our members:
Co-Founder / Udemy
Founder / Author of "Free PR"
Co-Founder / Vungle
What do you get with Trends:
The most powerful business peer group
Connect with thousands of the world’s most successful entrepreneurs, executives and insiders. Collectively, Trends members have companies with tens of billions in revenue.
They say you’re the average of the 5 people you spend most of your time with. Are you surrounding yourself with the right people? You are now.
Weekly Case Studies
Curated stories from the business world
Dive into the success stories of companies around the world and discover how they achieved.
In-depth trends analysis & monitoring
Discover what’s trending before it goes viral
Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
Leading experts share their knowledge
Attend exclusive lectures from experts in the industry and stay in the know
7 Day Trial
Join Trends now for $1!