Tiny Things: Honey, I shrunk everything
We started exploring tiny things by sharing a single Signal: miniature cooking sets. We’ve now gone all-in on the tiny business, and found that it’s not just the miniature cooking set–it’s tiny 🏡, tiny 🎂, tiny 🌵, and just about tiny everything. We teased out over 50 tiny products and whether they’re on the 👍 or 👎.
Check out the full deck or continue reading to see how people are utilizing Youtube to capitalize on “tiny” trends––from miniature cooking to miniature creations–and how you can get in on the surprisingly unsaturated market.
Want the tiny version? Check out this spreadsheet.
Tiny Everything
- There is a niche trend of people purchasing tiny things–not for their kids, but for their own enjoyment.
- From tiny cooking supplies to miniature zen gardens to tiny Nutella jars, people are seeking out miniature-sized items.
- Some are capitalizing by selling these items digitally, while others are using the power of social media to build channels around this trend.
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The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
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The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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