Trends in the Trenches: Justin Kelsey’s top video-marketing tips
In March this year, Justin Kelsey had the honor of the most-liked Trends post of all time (with 500+ reactions) when he wrote about how he had quit his 6-figure job in banking to follow his passion.
Justin’s company, VAXA Digital, was started based on a single post in the Trends Facebook group 14 months earlier, back in January 2020. VAXA Digital is a video marketing company focused exclusively on ecommerce brands.
Justin has always been a fan of creating systems (he spent 3 years in strategy consulting), but until he went full time with VAXA he didn’t have the time to build or implement the systems he needed to make the business more scalable.
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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