Trends in the Trenches: Scaling a Swag Startup to $55m in 4 years

Trendster Michael Martocci went to school to study finance. Instead, he ended up with a side project that would eventually make him millions.

“My buddy and I wanted to get custom flags and shirts made to promote a location-based social media network that we were building on campus, and it just seemed super expensive,” he told us. 

Custom flags cost ~$130, but Michael found them on Alibaba for ~$8. So he started a custom printing website on the side selling flags for half the price.