Use These 2 Facebook Ads to Validate Your Business Idea
Trendster Brian Thomas is humble as far as marketing experts go.
Rather than take credit for his ideas, he quickly points to others — like Brian Moran (founder of Get 10k Fans) and Eric Carlson (founder of SweatPants Agency) — whom he’s worked with and learned from in the trenches.
Yet the fact remains that Brian has the kind of experience (and results) few can claim. Over the last few years, he has:
- Served as CTO at Samcart, leading a product launch that generated $1.2m in 4 days.
- Ran product for Hunt a Killer, cutting their customer acquisition cost by 50%.
- Launched his most recent business, Completing the Puzzle, and grew it to $1m+ ARR in the first 9 months.
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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