Why Conversion Rate Benchmarks Are Bullshit

CRO expert Natalie Thomas says focusing on your competitors’ conversion rates isn’t helpful. Find out why (and what you should do instead)
DEC 11, 2022
by Julia Janks
how to Marketing
Why Conversion Rate Benchmarks Are Bullshit

Source: The Good

Our friend and director of Conversion Rate Optimization (CRO) at The Good, Natalie Thomas, has a controversial view: Focusing on your competitors’ conversion rates isn’t helpful. 

In many cases, it’s a distraction. 

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