Widen the Moat: How and Why to Build a Strong Brand Community

Think about the biggest sports fan you know. Has that person ever bought a different brand of dish soap because it was on sale? Probably.

Now, ask yourself this: Would they ever switch teams just because another team’s jerseys were on sale? No way.

That is the power of a strong community. 

When people find an authentic community that they love, they’ll stick with it even when they have options that cost them less, pay them more, or are more prestigious.