You Can’t Read the Label From Inside the Jar: How to Get Closer to Your Customers to Accelerate Growth

When it comes to your ecommerce store, one of your biggest strengths is your perspective — how well you know your store, products, and competitors. 

But this strength casts a shadow, and the shadow is this: You no longer know what it’s like to see your store and products for the first time. 

You’re stuck inside the jar, so to speak, and there’s no way to read the label from in there.