Zero to 250k Subscribers In Under A Year: Growth Lessons From The Milk Road

If you follow our buddy Shaan Puri at all, you’ll know his crypto newsletter, The Milk Road, was recently acquired for several million dollars, less than a year after launching. (Incredible!)

Fun fact: The guy who helped grow their list to 250k subscribers also used to work here at The Hustle. His name’s Matt McGarry, and we caught up with him to hear how they did it.

In this breakdown, we’ll look at:

  • Campaign Structure
  • Ad creative
  • Budget