Pivot Point: How 19 Small Businesses are Responding to COVID-19

Learn how these 19 businesses are pivoting in response to unprecedented times.

  1. Restaurant: Fusian — a fast-casual sushi chain based in Ohio — has pivoted to grocery delivery amidst mandatory restaurant closures.
  2. Furniture: Deskmate — a London-based portable standing desk company — is sourcing new suppliers to meet rising demand for its product as people are forced to WFH.
  3. Printing: Everest Direct Mail and Marketing — a print shop that offers integrated direct mail marketing services — is trimming operational expenses, shifting future investments, and “collaborating down the line” with suppliers to help weather the storm.
  4. Catering: Topnotch Events — a catering and staffing company based in New York City — has seen business completely dry up and decided to make a hard pivot towards a longtime passion: teaching theatre to kids.
  5. Pets: Pets in the City — a pet care company based in West Los Angeles — is adjusting to social distancing measures by experimenting with virtual dog training and digital content.
  6. Microbrewery: Gloucester Brewing Company — a small-town microbrewery specializing in ales — closed their taproom and switched to crowler and growler fill.
  7. Marketing: Scout Collective — a brand strategy and digital marketing studio — is helping clients get the most impact from their marketing dollars by crafting messages around loyalty, community, and empathy.
  8. Events: SnapBar — a custom photo and video booth rental company — is trying to navigate widespread event cancellations by repurposing its existing resources to launch new products.
  9. Cleaning: Hip Maids — an on-demand cleaning service — is having difficulty meeting new business prospects as school closures are forcing its workers to stay at home.
  10. Beauty: The Sparkle Bar — a makeup and beauty studio — is transitioning to “tele-cosmetics” as social distancing is keeping customers away.
  11. Manufacturing: Get It Made — a manufacturing-as-a-service firm — has been able to weather the manufacturing slowdown with a diversified supply chain.
  12. Newsletter: Intelligent Prepper — a weekly newsletter chronicling threats including everything from riots to volcanoes — has become a useful coronavirus resource while also keeping a long view into the type of content that an audience will want when this crisis passes.
  13. Foodware: Final — a reusable foodware company that makes collapsible straws — was preparing to launch a reusable fork. But as the consumer landscape shifted sharply, the company decided to launch a Kickstarter campaign for much-needed reusable sanitizing wipes. (Sign me up for a box…)
  14. Family Club: The Lane — a social club for kids and their families — opened a 7,880 square-foot space just as coronavirus was breaking out in the US. It quickly created a virtual version of its service to support its new members and avoid layoffs.
  15. Nursing: Next Move — an agency that places travel nurses — has been rapidly hiring administrative staff to keep up with demand for its services.
  16. Veterinarian: Pawzy — a search tool that connects people to vets in their area — launched a telehealth alternative as its physical location was seeing decreased traffic.
  17. College Education: Knack — a peer-to-peer tutoring platform — typically works with students in-person. But with social distancing measures,
  18. the company is promoting its online-only features and giving away its technology to impacted colleges that were forced to close their in-person tutoring centers.
  19. Sport Beverages: LIFEAID Beverage Company — a beverage business that makes functional sports drinks for athletes — lost one of its biggest distribution channels with the closure of gyms. But a surge in sales from other outlets has helped it reinvest profits back into its partner gyms to help weather the storm. (We’ll drink to that!)
  20. Transportation: Swoop — an event transportation app — saw its business evaporate overnight and is pivoting to develop a business management app for its operators.