trends newsletter

August 20th, 2019

Issue #10
Beauty transportation

thehustle.co



Fast Growing Profitable Small Businesses

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A database with financial data galore and recession-proof markets that soar.

Curious about which startups grow quickly and actually make money? We’ve got you covered. 

More than 400 people have shared key details about their companies for our small business database (share yours here), and we expect to eventually collect data for thousands more. In this week’s newsletter, we’re giving you a sneak peek. 

We’re also covering: 

  1. Recession-proof businesses: With recession warnings on the rise, we highlighted five markets and products that tend to thrive during economic downtimes. 

  2. The beauty tech boom: The next big thing in an industry that saw $303m in startup investments last year? Technology for exhibiting and selling skincare products. 

  3. Electric bikes: Scooters get most of the attention, but ebikes are projected to grow from ~30m units sold annually to ~75m in the coming years.      

If you missed last week’s email, it’s available here. Our most clicked items: Stories about non-alcoholic beer and cold brew. A pitch deck about millennial motels remained popular, too.

Also, the presale for Hustle Con tickets ends Friday. Trends subscribers can get $150 off the two-day pass using the code TRENDS150. 

Now let’s get to it!

-Mark of The Hustle

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Weekly Case Studies

Curated stories from the business world

Dive into the success stories of companies around the world and discover how they achieved.

How One Company Created a Niche Market for Young People Who Want Fancy Bibles
How to Capitalize Early on the Fast-Growing Sports Gambling Industry
How Moiz Ali grew Native Deodorant from $0 to $100m acquisition in 2 years
How The Athletic Grew a Niche Audience to ~1m Subscribers in 4 Years

Market Signals

In-depth trends analysis & monitoring

Discover what’s trending before it goes viral

Don’t press snooze on this opportunity: sleep supplements

The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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