trends newsletter

August 6th, 2019

Issue #8
environment Real Estate

thehustle.co



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Meat substitutes are heating up

On the future of smart phones, and the many uses of private security..

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What’s new this week:

  1. Meat substitutes: Impossible Foods and Beyond Meat get most of the headlines, but big opportunities exist in lifestyle marketing and plant-based dairy.

  2. Augmented reality: Google Glass and others may have flopped, but wearable AR has practical uses for dozens of industries, with many outdoing the smart phone. The market is expected to expand to $161B in 2022, from $4B in 2016.

  3. Impossible’s Pat Brown: With Burger King debuting its Impossible Whopper nationwide this week, we reached into the archive of Hustle Con talks to share startup lessons from Impossible Foods founder Pat Brown.

If you missed last week’s email, it’s available here. Our most popular stories: A deep dive on the billion-dollar business of live streaming and an interview with a co-founder of Unsplash, a fast-growing stock-photo site.

Now let’s get to it!

-Mark of The Hustle

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Market Signals

In-depth trends analysis & monitoring

Discover what’s trending before it goes viral

Don’t press snooze on this opportunity: sleep supplements

The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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