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December 10, 2019

Issue #27
eCommerce health and wellness medical

thehustle.co



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12.10.19 Issue #27
Does Revenue Per Employee Matter – Hustle Con Takeaways – Bump Boxes

Hey, all. It was great catching up at Hustle Con last week, for those of you who made it. Thanks for sampling our cricket milkshakes (they weren’t that bad, were they?) and for all your feedback on Trends.

Quick programming note: So we can relax for the holidays — and give your inboxes a break — we’re only planning to send 2 newsletters the rest of the year. Look for us on Friday, Dec. 20, and Tuesday, Dec. 31.

Until then, we’d love to see Torontonians in the 6ix on Dec. 19, for our next meetup. Join the event here or send [email protected] an email if you’d like to kick it with us.

We’d also welcome your input on a Trends roadmap to help guide our product and improve your experience. More details below.

New this week: How much does revenue per employee matter, and what are the best metrics for startups?… 7 takeaways from Hustle Con, including advice from many successful entrepreneurs… A step-by-step look into the fast-growing Matrix Lids business.

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Don’t press snooze on this opportunity: sleep supplements

The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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