trends newsletter

December 20, 2019

Issue #28
eCommerce food and beverage Retail

thehustle.co



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12.20.2019 Issue #28
Subscription Boxes – Trends to Watch in 2020 – Lessons From Failed Startups 🤦‍♀️

Hello from snowy Toronto. Last night, we hosted our first Canadian Trends meetup. Big thanks to the Trendsters who showed up despite the snow to swap startup stories, and to Mike Moll (pictured below, left) for hosting.

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What’s your big prediction for 2020? Let us know on Facebook, and we’ll share the best in our last-day-of-the-decade send, the next time your favorite email will hit your inbox.

New this week: Our best-in-class deep dive on the subscription box biz… The ultimate 2020 trends list… How to learn from failed startups… And links to more Hustle Con vids to marinate on in between all those holiday bowl games.

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Weekly Case Studies

Curated stories from the business world

Dive into the success stories of companies around the world and discover how they achieved.

How One Company Created a Niche Market for Young People Who Want Fancy Bibles
How to Capitalize Early on the Fast-Growing Sports Gambling Industry
How Moiz Ali grew Native Deodorant from $0 to $100m acquisition in 2 years
How The Athletic Grew a Niche Audience to ~1m Subscribers in 4 Years

Market Signals

In-depth trends analysis & monitoring

Discover what’s trending before it goes viral

Don’t press snooze on this opportunity: sleep supplements

The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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