trends newsletter

June 18th, 2019

Issue #37
Entertainment and Media Marketing Retail

thehustle.co



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Dive into the events business

Boring trade shows win the day, while these affiliate blogs more than pay.

Last week we asked you what industries interest you the most. The most popular? CBD and cannabis.

Because of that, I’m writing this sentence while drinking Recess*, a CBD drink that promises to make me feel “calm, cool, and collected” and more creative. I’ll be done with the drink by the time I finish this email…so you be the judge if it worked.
*Not sponsored. I acquired this can myself for $5 at a tiny bodega on the Upper West Side of Manhattan. The cashier said they’re selling like crazy.

Recap: Last week’s email had a 266% open rate, meaning many of you opened numerous times (or forwarded it!). The most popular stories were on the big business of expired pharmaceutical patents, an interview with a founder who sold his company for $100m after just 3 years, and a free book called Founder to CEO.
Today’s edition contains:

  1. Case study: The billion-dollar events business (link)
  2. Interview: Brian Scudamore, CEO of 1-800-GOTJUNK?, whose company took 8 years to hit $1m/yr. in revenue. Today it does ~ $1m/day. (link)
  3. Quick takes: Why we’re bullish on online plant sales and affiliate blogs.

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Weekly Case Studies

Curated stories from the business world

Dive into the success stories of companies around the world and discover how they achieved.

How One Company Created a Niche Market for Young People Who Want Fancy Bibles
How to Capitalize Early on the Fast-Growing Sports Gambling Industry
How Moiz Ali grew Native Deodorant from $0 to $100m acquisition in 2 years
How The Athletic Grew a Niche Audience to ~1m Subscribers in 4 Years

Market Signals

In-depth trends analysis & monitoring

Discover what’s trending before it goes viral

Don’t press snooze on this opportunity: sleep supplements

The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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