How to Knock Your Customer Acquisition Costs Out Cold with UFC Champ Michael Bisping and Aaron Avruskin
Join UFC Champion Michael Bisping and media exec Aaron Avruskin, founders of PlayLine & Mark Cuban joint-venture partners, as we uncover growth hack secrets to lowering your customer acquisition costs. In this seminar, you will learn:
- How to take Ownership in your Funnel for Customer Acquisition
- How to turn Customer Acquisition Costs into a Positive Revenue Generating Line Item
- How to structure deals with ad partners
- How to ensure the greatest ROI possible in digital media
PlayLine is an industry-leader in the sports gaming and digital media space. Founded by UFC Champion Michael Bisping and NBA All Star Roy Hibbert, the company offers a revolutionary and patent pending Sports Lottery product – which replaces the randomly selected lottery ball, with the numerical stats of pro athletes – and awards prizing to users based on the number of correct predictions made. Additionally, PlayLine is joint venture partners with Mark Cuban on Leverage Game Media – a firm which owns & operates some of the most highly-engaged, sports-focused communities across social media – which uniquely positions the company as both gaming operators, and controllers of the funnel for customer acquisition. With over 300,000 registered users on the PlayLine platform, and over US$17M in gross revenues in just two short years, PlayLine holds partnerships with major sports leagues, media conglomerates and strategic industry counterparts, all while boasting a CAC of just $25 – far and away the lowest rate of customer acquisition in all of gaming.
Available exclusively to Trends subscribers
Understand upcoming market trends, receive our premium weekly report, access our database of research, and network with the smartest people we know
7 Day Trial
Join Trends now for $1!
Already a member? Log In.
Hear from our members:
Gagan Biyani
Co-Founder / Udemy
Adrian Salamunovic
Founder / Author of "Free PR"
Jack Smith
Co-Founder / Vungle
What do you get with Trends:
Private Community
The most powerful business peer group
Connect with thousands of the world’s most successful entrepreneurs, executives and insiders. Collectively, Trends members have companies with tens of billions in revenue.
They say you’re the average of the 5 people you spend most of your time with. Are you surrounding yourself with the right people? You are now.
Weekly Case Studies
Curated stories from the business world
Dive into the success stories of companies around the world and discover how they achieved.
Market Signals
In-depth trends analysis & monitoring
Discover what’s trending before it goes viral
Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
Weekly Lectures
Leading experts share their knowledge
Attend exclusive lectures from experts in the industry and stay in the know
Sound good?
7 Day Trial
Join Trends now for $1!
