We’re asked all the time, “how do you come up with a great business idea?”
But a more important question founders should ask, “How do you know if an idea is actually great?”
Understand upcoming market trends, receive our premium weekly report, access our database of research, and network with the smartest people we know
Join Trends now for $1!
Already a member? Log In.
Co-Founder / Udemy
Founder / Author of "Free PR"
Co-Founder / Vungle
Connect with thousands of the world’s most successful entrepreneurs, executives and insiders. Collectively, Trends members have companies with tens of billions in revenue.
They say you’re the average of the 5 people you spend most of your time with. Are you surrounding yourself with the right people? You are now.
Dive into the success stories of companies around the world and discover how they achieved.
Discover what’s trending before it goes viral
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
Attend exclusive lectures from experts in the industry and stay in the know
Join Trends now for $1!