How to Grow Newsletters

So you want to build a newsletter biz?

Great. You’ve come to the right place.

We’ve spent thousands of hours untangling the newsletter business like no one else.

This report is packed with lessons we’ve learned from growing our own email list to 2m+ readers and millions of dollars in annual revenue. 

It’s also filled with the wisdom of dozens of other successful newsletter publishers — from Morning Brew to Axios to AppSumo and more.

The media landscape is more important (and more competitive) than ever before – 14k+ new email marketers join Mailchimp every weekday. And for the first time in history, individual creators wield more influence (and have larger audiences) than entire news organizations.

This guide will show you how to be one of them. How to stand out, grow, profit, and influence like never before.

We distilled their knowledge into a universal model…

We call it “The Newsletter Engine,” and it’s the key to building a profitable media business (in any industry). 

Want to know a secret? You don’t need a big audience to build a big newsletter business…

And having a big audience won’t guarantee success either. 

Instead, you NEED to know how the business model works; How all the pieces fit together.

What are the options for monetizing an audience? And how do you decide which to take? How much is a reader worth? And how do you create something people love to read?

The newsletter engine answers all these and more. And it works for every newsletter. Other types of media businesses too. Over the next several chapters we’ll explore every piece…

In the following section, we’ll break down:

• How to get attention across free, paid, and audience-driven channels
• Step-by-step funnels for converting that attention into new subscribers
• Tips on activating readers and minimizing churn
• Best practices for tracking which growth funnels are working best
• And more…

You can view the presentation below, or click here for the full-screen version.