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High profile acquisitions, massive investments, 8-figure revenues, and insane margins. Just a few ways to describe the business of newsletters. There has never been a better time to start, grow, acquire, or invest in a newsletter business. This Guide shows you exactly how these businesses work with in-depth breakdowns, investigative research, and interviews with the experts in the trenches.

You’ll learn how to

  • Grow your newletter subscribers to 1k, 10k, 100k, and beyond
  • Use paid acquisition channels profitably to super charge subscriber growth
  • Build conversion funnels that increase the LTV of subscribers.
  • How large newsletter organizations are structured, the roles and processes involved.
  • Much, much more.

Ethan Brook

Lead Researcher

Ethan Brooks is a Senior Analyst with the Trends team. He lives in ATX and loves Hawaii.

Brad Wolverton


Brad lead the editorial teams at The Hustle and Trends. A Tom Brady on the fields of journalism.

Nigel Shrimpton

English Musician

"Great, great stuff. I really liked the part about the stuff that's so interesting. Just mind blowing."