Shaan Puri hosts the pod solo with special guest Elaine Zelby (@ezelby). Elaine has a background in mechanical engineering but also worked at Slack and is now part of a VC group. On today’s episode you’ll hear: Elaine gives her background and how she came into the VC space (1:45), Elaine breaks down a new twist on cowering. Something she calls “Coworking 2.0” (3:35), Shaan pitches a new way to use nightclubs during their ofttimes (9:20), Elaine has a fresh take on credit cards for fans (12:20), Elaine explains why she is bullish on continuous cortisol monitoring (20:35), Elaine and Shaan brainstorm a fun take on “stock betting” (26:20), Elaine and Shaan go really deep on functional milks (32:50), How to automate re-zoning and permitting for real estate (40:14), Shaan breaks down a recent pitch he received of app-dating with only audio (47:40).
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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