Today, Sam (@thesamparr) and Shaan (@shaanvp) chat with James Altucher (@jaltucher). James is an entrepreneur, hedge fund manager, podcaster, writer and stand-up comedian. He has founded and sold companies for millions and lost his fortune over and over. He’s always found a way back and today he shares all the lessons he’s learned along the way. Today’s topics include: (1:50) James talks about his background (6:05) James explains the companies he started and how he made his money. (19:10) James became a much better investor when he started investing alongside much smarter investors. (21:30) The challenges of selling a company. (29:14) James explain why he kept losing his fortunes and what he did to start managing his money better. (32:48) How James’ happiness fluctuated as his fortunes rose and fell. (38:35) James discusses what he does today — writing, podcasting, investing and stand-up comedy. (40:00) James discusses his investment and risk management strategy. (45:30) James tries to come up with 10 new business ideas every day — he explains his process. (51:00) How would you make money if you were 21 again?
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The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
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The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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