Sam Parr and Shaan Puri are joined by Josh Elman (@joshelman) on the pod today. Elman is a veteran of LinkedIn, Twitter, Facebook, and Robinhood to name a few. This guy knows Silicon Valley and growth better than anyone else. In today’s episode you’ll hear: Shaan asks Josh to give his background (1:00), Sam asks if it’s better to start your own thing or climb your way up in a tech startup (8:25), Elman answers the question “what technology or company has that 10x or 100x potential in the next few years (9:15), Josh explains the “meta-verse” or “the third place” and how AI will lead the way there (18:15), how the TV show Black Mirror has influenced tech (24:55), Elman unpacks his time at Stanford and the power of being around intelligent people and gives some stories on his early days at Unicorn companies (31:00), Sam puts Josh on the spot and asks him how he can 10x his own business (47:35),
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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