Sam Parr and Shaan Puri invite Steph Smith (@stephsmithio) on the pod today. Steph is an employee at The Hustle, world traveler and all around indie-hacker. In today’s episode you’ll hear: Shaan and Sam introduce Steph (0:40), Steph introduces a fresh idea around remote/WFH by tackling all of the needs of someone newly adjusting to WFH life (4:00), the group talked about unorthodox company perks (12:10), Sam and the group brainstorm around “What are the most interesting 1-3 person operations you’ve seen?” (16:30), Steph pitches an idea of becoming the agency for celebrities because most celebrities have terrible web presence (24:00), Steph’s third idea revolves around HIPAA compliant (or other compliance) services and creating first-mover advantages by tracking legislation (30:15), Steph introduces the guys to a reddit tool that allows you to mind map topics on Reddit (36:00), the group talks about the advantages of tracking insider trades (40:30), Sam talks about a company called FION which is building A technology platform that allows you to track and predict where wildfires will start and spread (46:00), Steph talks about hiring gen-zers to build corporate training material (50:00),
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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