SEO Strategies from Billion Dollar Brands

Strategies that Actually Work in 2020


We all want to be ranking higher on Google, but gone are the days when you could just keyword stuff your articles and bubble up to the top.


Now, with hundreds (thousands!?) of factors that drive Google’s ever-changing algorithm… and with everyone and their mom trying to game the very same system, it’s becoming harder to keep up. We get it.


That’s why we brought in SEO expert, Nat Eliason, to talk about “SEO Strategies from Billion Dollar Brands”. He’s no stranger to the algorithm, having founded Growth Machine, an agency that has its content read by 3m people every single month.


Nat will share with you SEO strategies that actually work in 2020.


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SEO Strategies from Billion Dollar Brands

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The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements like melatonin (50k+ searches per month), popular insomnia drugs having their patents expire (ex: Silenor), companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The signal: The skincare sensitive community is getting specific. People are educating themselves on topics, including the differences between AHA and BHA — alpha hydroxy acid and beta hydroxy acid. The searches don’t stop there: other chemicals like hyaluronic acid, retinol, l-cartinine, coq10, niacinamide, benzoyl peroxide, and tretinoin are getting hundreds of thousands of monthly searches, whereas vague terms like “acne cream” only get 40k.

The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.


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We surveyed thousands of business owners. The result? A robust database that shows the revenue, income, growth, annual expenses, barrier to entries, and stories from hundreds of different businesses.

Take a look under the hood of companies, ranging from $100m furniture stores, mom and pop shops, software companies, and more.

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We spend thousands of hours scouring the web for interesting data points, surveying our +1m users, and interviewing world-class business builders. Why? So we can create business case studies that would take years of networking and digging to uncover.

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