The Signal: Interest in veterinary advice platform Pawp is exploding. Similarweb shows the site gets 350k+ visits/mo.

What’s driving the growth: ~60% of vet appointments can be avoided just by talking to a veterinarian — professionals who are in increasingly short supply. They are also notorious for working long, high stress, inflexible hours, with after-hours advice being a common pet owner need.

As the world embraces remote work, a younger generation of vets will look for more control over their time. Telehealth for pets could be huge — especially if it assists in cutting down unnecessary in-clinic visits.