A Hims For Fido?
The Signal: Interest in veterinary advice platform Pawp is exploding. Similarweb shows the site gets 350k+ visits/mo.
What’s driving the growth: ~60% of vet appointments can be avoided just by talking to a veterinarian — professionals who are in increasingly short supply. They are also notorious for working long, high stress, inflexible hours, with after-hours advice being a common pet owner need.
As the world embraces remote work, a younger generation of vets will look for more control over their time. Telehealth for pets could be huge — especially if it assists in cutting down unnecessary in-clinic visits.
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The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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