Excludes edtech funding rounds. Sources: Silicon Legal; Geekwire; Crunchbase; Economic Times; techbuzz; Crunchbase; Crunchbase; Pitchbook

The Signal: This year has already seen $55m+ in VC raised in the children’s products and services space. Startups are looking to a new generation of parents — with a high willingness to spend.

Close to 100% of babies born are now to millennial and Gen Z parents. They are more educated, tech savvy, and constantly digitally connected. They are also demanding better child-centered products and services.