Source: McKinsey & Company Survey, “US consumer sentiment during the coronavirus crisis

The Signal: Ecommerce is expected to reach an all-time high of 14.5% (~$710B) of total retail sales in the US as consumers increasingly plan to make a portion, and in some categories all, of their purchases online. 

One of the biggest challenges that every industry will face in meeting increasing ecommerce demand will be packaging. This concern isn’t just about sustainability. In food services, for example, almost 25% of all the negative consumer comments received by Deliveroo in 2019 related to the temperature of the food, pointing to the need for packaging that preserves food quality when it travels.