The signal: In 2019, we saw the emergence of baby Yoda. The next baby on the block? Baby Nut.

Yep, Planters killed Mr. Peanut after 104 years. Shortly thereafter, they reincarnated Mr. Peanut as Baby Nut during an infamous Super Bowl ad, with other brand figures like Kool-Aid Man and Mr. Clean making appearances at the funeral.

Unlike Disney, which fell behind on the Baby Yoda merch train, Planters was fully prepared to monetize their new brand move, selling Baby Nut merch immediately after the big game.