Bots Can’t Do It All — Customer Trust Needs a Human Touch

JUN 27, 2023
by Susie Ippolito
Marketing Technology

In a shocking turn of events, humans — real, live humans — are being called upon to satisfy consumers.

Baby monitor brand Nanit 10x’d conversions when they added human customer-service reps to calm the fears of new parents. 

And the humans are active over at Apple, which now offers video chats with live product specialists to enhance the online shopping experience.

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The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

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