The signal: Brave, a privacy-first browser, is intent on disrupting Google’s business model through its unique advertising platform, which profit shares 70% of ad revenue. Unlike conventional ad programs, ad-matching is performed on the user’s device, never exposing people’s data to third parties.

The company is growing users at an exponential rate — it raised $35m in 30 seconds through an Initial Coin Offering (ICO) of its Basic Attention Token (BAT).

The opportunity: People are increasingly concerned with their privacy. Although Brave has effectively targeted the browser space, there are still a wealth of commonly used products that function off of selling or abusing user privacy. Products have even been made to help users identify these products, like No More Google.

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