Could the Future of Real Estate Be Floating?

Rising demand for floating houses is spurring ancillary business opportunities.
OCT 31, 2022
by Shân Osborn
Real Estate

Relative Google search interest in “floating house,” six-month rolling average. Source: Google Trends

A third of the Netherlands is below sea level, so flooding is a real concern.

As one of the most innovative nations, the Dutch came up with a plan: floating homes.

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Don’t press snooze on this opportunity: sleep supplements

The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

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Capitalizing on the Airpods market, making more money than Shopify

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