Craft Chocolate’s Got the Golden Ticket
With the last few years being a tad — umm — hectic, it’s no surprise we’re all indulging in a little extra chocolate.
US chocolate sales reached $17.7B in 2022, up from $14.6B in 2019, and some brands saw sales soar by as much as 12.6% in the third quarter of last year.
Research also shows that chocoholics are less likely to cut back despite rising prices when compared to other groceries. Per market research firm IRI, a 10% price increase for chocolate would likely lead to just a 4% drop in sales volume.
The way we’re scarfing down chocs has changed, too, with craft chocolatiers offering healthier, more sustainable alternatives to big-brand favorites associated with labor abuses and deforestation.
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