Yet another trend is emerging in the wellness space, but this time it’s at sub-zero temperatures. Interest in cryofacials is heating (freezing?) up. 

During these sessions, clients subject their faces to vaporized nitrogen at temperatures as extreme as -160°C. The nitrogen is beamed across their complexion, stimulating collagen production, tightening skin, and causing temporary microcirculation in the area.

What’s next: Splurging on health and wellness is no longer reserved for celebs and the two comma club. The wider public is increasingly willing to spend upwards of $100 for a session of “frotox,” but also seeking new age alternatives to hack their health, including activities like float tanks and near infrared saunas.