This brand new Seattle startup has created a decaf pouch, similar to a tea bag, that removes caffeine from any cup of coffee while keeping the taste. Its referring domains are bolting upward.

What’s next: Health-conscious millennials who want to calm down from daily pressures may decide to cut back on caffeine, just as they have with alcohol. A craft decaf coffee company in Britain, Decadent Decaf, has experienced 100% growth rates and made £250k last year.