Employers Double Down on Mental Health
The Signal: Mental wellbeing is increasingly on the minds of employers. Mentions of mental and behavioral health hit an all-time high in Q4 earnings calls last year, according to CB Insights. More than 80% of surveyed employers (including dozens of Fortune 500 and Fortune 100 companies) plan to offer virtual mental-health services to their employees in 2020, with that figure rising to 95% by 2022.
Anxiety and other mental-health challenges have been on the rise over the last decade, with 1 in 5 US adults facing some kind of mental-health issue in any given year. Research shows that 62% of missed work days can be attributed to mental-health conditions, with unwell workers costing companies $2.2T in lost productivity each year in the US alone.
These statistics were all pre-COVID, the pandemic that’s given us a wealth of new things to worry about, like record-high unemployment.
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The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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