Source: Google Trends

The Signal: Kids are bored at home. Finding ways to keep them entertained is about to be big business.

US parents already spend $22B/yr on after-school activities like sports or dance classes, not to mention $36.2B/yr on child care. But as schools across the country have shuttered, kids are stuck in self-quarantine 24/7. Meanwhile, parents who are either trying to WFH or apply for new jobs are sleuthing out interactive ways to keep their kids active. The demand for virtual activities for kids isn’t going to disappear once the virus does, however: Working from home may only become a bigger part of American life in the years ahead, and those companies that can ease the stress of child care now could earn long-lasting loyalties.