When we spoke to Craig Mount last week for his tips on creating brand loyalty, he said something that got us thinking…

“Imagine you’re walking through a grocery store with only TikTok products,” he said. “It would be the most fascinating grocery store, because it’s an example of people creating demand before supply. It flips the script on what we learn about first supplying a product and then creating demand for it.”

So this week we’re looking into 4 TikTok-famous products and exploring opportunities for entrepreneurs to meet growing demand.

Big Opportunity in Minifridges