“Get coached by the players kicking your ass.”

That’s the promise of Metafy, an online marketplace that offers 1-on-1 coaching to gamers. After raising a $3m seed round in January, Metafy recently raised an additional $5.5m to continue tackling this space.

The nascent video game coaching industry got a crucial kick-start during COVID-19 lockdowns:

  • Fiverr saw a 43% jump in the number of coaching sessions booked from January to March 2020.
  • GamerCoach sold 1k+ hours of coaching in March 2020 — up from 650 the month before.
  • The market now likely exceeds $1B, according to David Cole, founder of DFC Intelligence.