We went out of this world with space porn, and now we’re bringing you under the sea… inside your own home. As people continue to cultivate indoor hobbies, interest in at-home aquatics is on the rise: 

  • r/jarrariums (76k+ subscribers): cultivating water ecosystems in jars
  • r/shrimptank (64k+ subscribers): sharing advice around shrimp as pets
  • r/aquascape (53k+ subscribers): teaching “the art and science of aquascaping,” including plant growth and water maintenance

Along with these growing communities, there’s been a rise in Amazon searches for products such as “saltwater aquarium kit” (+197%) and “fish tanks for beta fish” (+199%) over the past 90 days, according to JungleScout.